Strategy, identity, and the systems that hold them together, for ambitious companies in Iraq and across the region. Designed in Arabic, Kurdish, and English from the same source file.
Brand equity is the single most defensible asset most Iraqi companies are leaving on the table. A coherent identity makes every dirham of paid spend work harder, lifts organic CTRs, and pre-qualifies leads before they ever speak to sales.
The brands we build don't just look distinctive in a deck, they hold up across an Arabic billboard, a Kurdish radio ad, a Snapchat lens, and an export catalogue. One system. Three scripts. Years of compounding recognition.
Every brand we build ships with the same systems, strategy, identity, colour, type, voice, and applications. Designed together so the third touchpoint feels like the first.
Before the identity, the north star. Audience, positioning, narrative, and the strategic platform every creative decision answers to.
We interview your leadership and your customers, audit the category, and write a short, honest strategy document. It runs about ten pages, and every page is something the team can quote in a meeting.
PG 12A primary mark, a wordmark, a monogram, a system of marks. Designed once, drawn for every surface it will live on.
We sketch in all three scripts side by side from day one, Arabic, Kurdish, English. The construction grid, optical balance, and clear-space rules all hold across all three. No retrofitting after the English version is signed off.
PG 18A primary palette that holds the brand together, plus a secondary system that gives every campaign and product line room to breathe.
HEX, RGB, CMYK, Pantone, and accessibility ratios for every pairing. The same swatches checked for WCAG AA against backgrounds your team will actually use, not just white.
PG 24A display family, a workhorse text family, and an Arabic counterpart matched in proportion and tone. One specimen sheet your whole org can reference.
We choose pairings that share x-height, weight scale, and personality, so an Arabic headline next to an English caption looks intentional, not stitched together. The kit ships with a token system for your engineering team.
PG 30How the brand sounds, at scale, under pressure, across languages. Tone principles, dos and don'ts, and a verbal style sheet that works in Arabic and English.
We give the team contrast pairs ("Direct, not blunt." "Warm, not familiar.") because edge cases are where voice actually gets tested. Includes a naming framework if you need product names, sub-brands, or a tagline that survives translation.
PG 36Where the brand actually lives. Packaging, business systems, social templates, ad creative, presentations, signage, the launch website.
Designed for the surfaces your audience meets you on first, not the surfaces that look good in an Awwwards entry. We hand over working templates in Figma, the deck system in Keynote and PowerPoint, and a guidelines document anyone can open.
PG 42Four phases, fixed-scope, weekly reviews. Identity decisions are reviewed at every gate, no surprise reveals at the end.
Stakeholder interviews, customer research, category audit, current brand teardown. Where you are, where you want to go.
Positioning, narrative, brand platform, naming if needed. The short, honest document every creative decision answers to.
Logo, type, colour, voice. Two directions developed, one chosen, refined across Arabic, Kurdish, and English in parallel.
Guidelines document, applications, launch site, packaging, templates. Plus a handover session so the brand survives after launch.
What founders, marketing directors, and product leads actually ask before they sign off the SOW.
Send us the gist, a sentence on what you're building and where it's going. We'll come back with a written approach, a fixed scope, and a budget.