01 — The brief
Most Iraqi brand identities fall into one of three buckets: generic templates pulled off a stock site, derivative knock-offs of regional players, or imported visual systems that were never designed for an Arabic-Kurdish-English market in the first place. The result is a country full of companies that look interchangeable on a shelf or a feed.
Pomelo builds brands that work in Arabic, Kurdish, and English simultaneously, with cultural fluency for the local market. Every visual system is tested in all three scripts from day one, every guideline is written so your team can actually apply it, and every brand we hand over is built to scale — not just look good in a launch deck. Our work shows how it scales across categories.
02 — What's included
Positioning, audience definition, competitive mapping, brand architecture, and the messaging foundation everything else is built on top of.
Logo systems, typography, colour, iconography, and graphic language designed and tested across Arabic, Kurdish, and Latin scripts in parallel — extended into motion identity and brand films where the brand has to move.
Usable, opinionated brand books your internal team and external vendors can actually follow without a designer holding their hand — and rolled out across web when we own the build.
Company names, product names, taglines, and tone of voice that sound right in Arabic, Kurdish, and English — with clear trademark paths, carried through to brand voice across social.
Packaging design, business systems, signage, uniforms, and print collateral — production-ready and proofed against local print suppliers.
Full rebrands and lighter identity refreshes for established companies that have outgrown the brand they launched with.
03 — How we work
Stakeholder interviews, audience research, competitor audit, and a clear-eyed read on where the brand sits today versus where it needs to go.
Positioning, brand platform, naming if required, and the strategic foundation signed off before a single visual concept is sketched.
Logo systems, typography, colour, and identity assets — designed in parallel across Arabic, Kurdish, and Latin from the first round.
Guidelines, templates, packaging, and rollout support so the brand actually lands in the real world, not just in a presentation deck.
04 — Frequently asked
A full strategy-and-identity project typically runs 8–12 weeks. A lighter identity refresh on top of existing strategy is 4–6 weeks. Naming projects add 2–3 weeks depending on trademark complexity.
Identity-only projects start around $6,000. Full strategy plus identity plus guidelines typically lands in the $15,000–$45,000 range. Rebrands of established companies with packaging and rollout sit higher. We quote fixed scope, not hourly.
Yes — and it changes the brief. Type pairing, logo construction, layout direction, and even colour decisions are tested in all three scripts during design, not retrofitted after the English version is signed off.
When your audience, products, or competitive set have moved but the brand hasn't. Or when the existing identity was built in a hurry and is now actively limiting growth. If the only reason is "we're bored of it," we'll tell you.
Source files, exported assets in every format you'll realistically use, a written brand guidelines document, templates for common applications, and a handover session with your internal team so the brand survives after launch.
Tell us where the brand is today and where it needs to be in twelve months. We'll come back with a scoped proposal — strategy, identity, timelines, and a fixed investment — within a week, alongside our other disciplines if you need them.