Erbil & Baghdad · In-house production

Stops the scroll. Earns the second.

TV-grade commercials, brand films, social-first verticals, and ad creative that performs. One shoot, forty cuts, planned around where the asset will run before the camera turns on.

REC
ISO 800 1/50 f/2.8
TC: 00:00:00:00
40+cuts per shoot
4-6wconcept to delivery
3languages on set
Roll the brief

Production planned for where it actually runs.

The biggest mistake brands make with video in Iraq is shooting a 90-second cinematic film and trying to run it as a 6-second pre-roll. Different platforms reward different cuts, different aspect ratios, different opening hooks.

Pomelo plans the production around where the asset will land, and around the brand identity it has to live inside, before the camera turns on. One shoot day, a hero cut, forty pieces of social, and the performance creative for the paid media plan. All briefed together. All shot together.

chery_brand_film.prproj
00:00:14:22 · 00:00:42:18
00:0000:0500:1000:1500:2000:2500:30
V2
B-roll · drone
close-up
cutaway
V1
A-roll · hero shot
dialogue
product hero
A1
A2
music · main theme
music · outro
Pre-productionConcept · cast · scout
ProductionShoot day(s)
PostEdit · grade · sound

Six disciplines. One filmstrip.

Every frame is bespoke, TVCs and brand films use a different rig and a different edit pipeline than vertical socials or ad creative. We run all six in-house in Erbil and Baghdad.

Frame 01 / 06TVCTake 1

TV commercials.

Concept, script, casting, location, production, post. Delivered for broadcast and digital with every format cut-down a media plan needs.

We've worked with the biggest broadcasters in Iraq, so we understand both the craft of high-end TVC and the speed of social-first content.

Broadcast 15s / 30s / 60s Studio + on-location
Frame 02 / 06Brand FilmTake 1

Brand films.

Long-form storytelling, corporate, recruitment, founder stories. Designed to live on your website and run in stakeholder presentations for years.

Chapter-marked, subtitle-ready, and delivered in every format your CRM, intranet, or homepage needs.

3-8 min Corporate Recruitment
00:00 · Intro02:14 · Origin05:08 · Today07:22 · Vision
Frame 03 / 06Social VerticalTake 1

Social-first vertical video.

9:16, native-feeling, built for Reels, TikTok, and Snap. Hook in the first second, and slotted into the social content engine for weekly cadence.

From one shoot day we'll deliver forty pieces of vertical for the next quarter.

9:16 7-60s Captioned EN/AR/KU
0:08
💬
0:15
💬
0:22
💬
Frame 04 / 06PerformanceTake 1

Performance ad creative.

UGC-style ads, testimonial cuts, product demos, engineered for Meta Ads and TikTok Ads, with A/B variants built in from day one of the paid plan.

Two openers, two endings, two hooks. We ship the matrix and let the algorithm pick the winner.

A/B variants UGC / studio Meta · TikTok · Snap
Variant A
CTR2.1%
CPL$1.40
Variant B
CTR4.8%
CPL$0.62
Frame 05 / 063D / MotionTake 1

3D & motion graphics.

Logo reveals, product visualisations, animated infographics, end-frames. In-house, not outsourced, which means revisions happen in hours, not weeks.

Wireframe → shaded → final, all in our Cinema 4D + After Effects pipeline.

Cinema 4D After Effects In-house
Wireframe Render
Frame 06 / 06PostTake 1

Post-production.

Editing, sound design, colour grading, subtitling (Arabic, Kurdish, English). Full DaVinci Resolve and Premiere pipeline with every deliverable colour-matched and loudness-normalised.

Every track licensed (Artlist, Musicbed, Epidemic, or original composition). No grey-area downloads.

DaVinci Resolve Sound design Subtitles · EN/AR/KU
RawGraded

From brief to final delivery.

Concept to delivered TVC in 4–6 weeks. Short social videos in 1–3. Approved at every gate, nothing hits set without you signing off.

01

Brief & Concept

We meet, we listen, we come back with two or three concept directions, script, treatment, mood, music reference, realistic budget.

02

Pre-Production

Location scouting, casting, storyboarding, shot list, schedule, crew. Approved by you before anyone hits set.

03

Shoot

One to three production days for most projects, with you on set or on a live monitor remotely. Tight on-set efficiency.

04

Post & Delivery

Rough cut → first review → fine cut → colour & sound → final deliverables in every format your media plan needs.

The brief, in chapters.

Scrub through what brands ask before they hand us a budget.

video_production_FAQ.mp4 · 06:42 total HD · EN
A polished, single-day-shoot TVC with full crew, talent, and post typically lands between $8,000 and $25,000 depending on locations, talent, and complexity. Higher-end productions with international DOPs, studio sets, or VFX can run $50,000+.
Concept to delivered TVC: typically 4–6 weeks. Short social videos: 1–3 weeks. We move faster when needed, but we don't sacrifice pre-production planning.
Yes, fully. Casting, talent contracts, location agreements, and any permits required for shooting in Erbil, Baghdad, or surrounding governorates.
Yes. Our crew is trilingual, our voice-over network covers all major Iraqi and Kurdish dialects, and our editors deliver subtitled versions for every language you need.
Always. Every track we use is properly licensed (Artlist, Musicbed, Epidemic, or original composition). No grey-area YouTube downloads.
ProductionPomelo
SceneYour brand
Take01

Got a brief? Roll it.

Send us the gist, even a paragraph. We'll come back with directions, a realistic timeline, and a budget you can take to your team.