01 — The brief
The biggest mistake brands make with video in Iraq is shooting a 90-second cinematic brand film and trying to run it as a 6-second pre-roll. Different platforms reward different cuts, different aspect ratios, different opening hooks. Pomelo plans the production around where the asset will run — and around the brand identity systems it has to live inside — before the camera turns on.
Our clients include the biggest broadcasters (Babylon, UTV) and consumer brands (Talabat, Guerlain, KIKO Milano, Cherry) — which means we understand both the craft of high-end TVC and the speed of social-first content. We can do a polished 60-second hero film and forty 9:16 cut-downs from the same shoot day, as we did on the Chery hero film and the social cuts that drove the Focus Period.
02 — What's included
Concept, script, casting, location, production, post. Delivered for broadcast and digital with all format cut-downs.
Long-form storytelling — corporate, recruitment, founder stories. Designed to live on your website and run in stakeholder presentations for years.
9:16 vertical, native-feeling, built for Instagram Reels, TikTok, and Snap. Hook in the first second — and slotted into the social-first content engine for weekly cadence.
UGC-style ads, testimonial cuts, product demos — engineered for Meta Ads and TikTok Ads, with A/B variants built in. Briefed against the performance media plan from day one.
Logo reveals, product visualisations, animated infographics, end-frames. In-house, not outsourced.
Editing, sound design, colour grading, subtitling (Arabic, Kurdish, English). Full DaVinci Resolve / Premiere pipeline.
03 — How we work
We meet, we listen, we come back with two or three concept directions — script, treatment, mood, music reference, and a realistic budget.
Location scouting, casting, storyboarding, shot list, schedule, crew booking. Approved by you before anyone hits set.
One to three production days for most projects, with you on set or on a live monitor remotely. Tight on-set efficiency.
Rough cut → first review → fine cut → colour & sound → final deliverables in every format you need.
04 — Frequently asked
A polished, single-day-shoot TVC with full crew, talent, and post typically lands between $8,000 and $25,000 depending on locations, talent, and complexity. Higher-end productions with international DOPs, studio sets, or VFX can run $50,000+.
Concept to delivered TVC: typically 4–6 weeks. Short social videos: 1–3 weeks. We move faster when needed, but we don't sacrifice pre-production planning.
Yes — fully. Casting, talent contracts, location agreements, and any permits required for shooting in Erbil, Baghdad, or surrounding governorates.
Yes. Our crew is trilingual, our voice-over network covers all major Iraqi and Kurdish dialects, and our editors deliver subtitled versions for every language you need.
Always. Every track we use is properly licensed (Artlist, Musicbed, Epidemic, or original composition). No grey-area YouTube downloads.
Send us the gist — even a paragraph. We'll come back with directions, a realistic timeline, and a budget you can take to your team — and links to our portfolio in your sector.