01 — The brief
Auction prices in the Iraqi ad market are still a fraction of what brands pay in Saudi or UAE. The catch is that most local advertisers don't know how to set up conversion tracking properly, run with no audience segmentation, and waste 40–60% of every dinar on impressions that never convert. The brands that do get the basics right — sitting on top of an organic SEO foundation — are winning their categories cheaply.
Our paid media practice is built around three principles: every campaign has a conversion goal mapped to revenue, every dollar is tracked end-to-end from impression to sale, and every account is reviewed weekly — not "checked once a month when the report is due." See it in practice on the Chery national launch, where we cut CPL by 77%.
02 — What's included
Search, Display, YouTube, Performance Max, Shopping. Including localised Arabic and Kurdish keyword strategies that most agencies skip entirely.
Facebook & Instagram. Advantage+ campaigns, lookalike audiences, retargeting funnels, and creative testing at scale. We're certified Meta Business Partners.
Spark Ads, Top View, In-Feed. We produce TikTok-native creative — ad creative built in our studio — so we don't burn budget on repurposed Instagram content that doesn't work.
Snap is still huge in Iraqi 16–24 demographics. Story Ads, AR Lenses, and Snap Spotlight — when your audience genuinely lives there.
GA4, Meta Pixel, server-side tagging, offline conversion uploads. Most paid agencies in Iraq skip this. We make it the first thing we set up.
Sending traffic to a slow, untranslated, untracked landing page is the most common mistake in paid media. We build the destination as part of the campaign — landing page builds by the same team.
03 — How we work
We audit your existing ad accounts, fix tracking, restructure campaigns, and pause spend on anything that's bleeding.
Channel mix, audience architecture, creative concepts and copy — all approved before a dollar goes live.
Soft launch with controlled budgets, weekly creative refreshes, and aggressive optimisation in the first 30 days.
Once a campaign is profitable, we scale spend incrementally. Monthly reports show spend, conversions, CAC, and ROAS by channel.
04 — Frequently asked
We typically recommend a minimum of $1,500/month in paid spend to run a meaningful campaign. Below that, the management fee starts to dominate and statistical significance is hard to reach.
Management fees are a percentage of spend, with a monthly floor. Most clients sit in the $1,200–$5,000/month management range depending on channels and spend tier. We're transparent about every cost — no hidden margins on ad spend.
Yes, we prefer it. We get added as a managed user so you retain ownership of accounts, data, and pixel history. We never set up accounts in our name.
For an existing brand with tracking in place: 5–7 business days. From scratch (new pixels, new creative, new landing pages): 3–4 weeks.
No agency that's serious can. ROAS depends on your margins, conversion rate, AOV, and product/market fit — all things outside our control. What we guarantee is transparent management, ruthless optimisation, and that we tell you fast if the math doesn't work.
Send us access to your Google Ads or Meta Ads account. We'll come back with a written audit covering wasted spend, tracking gaps, and three immediate optimisations — no obligation — and where paid sits next to the rest of our disciplines.