Paid Advertising

Pay for results. Not impressions.

Performance paid media in Iraq. Meta Ads, TikTok Ads, Google Ads, Snapchat Ads, engineered around real CAC and ROAS, not vanity reach. Certified Meta Business Partners and Google Partners.

−77%
Chery launch CPL
4.2×
Average ROAS
−77%
Chery launch CPL
4.2×
Average ROAS
The brief

Paid media in Iraq is cheaper than you think.

Auction prices in Iraq are still a fraction of what brands pay in Saudi or UAE. Most local advertisers run with broken tracking and zero audience segmentation, wasting 40–60% of every dinar on impressions that never convert. The brands that get the basics right are winning their categories cheaply.

Impressions
100,000
8.2% CTR
Clicks
8,200
22% lead rate
Leads
1,800
19% close rate
Purchases
340

Six campaign assets.
Built around your funnel.

Every Pomelo paid retainer includes all six. We don't pick channels by trend, we pick them by where your audience converts. Drag through the cards to see the stack.

Google Partner
01

Google Ads

Search, Display, YouTube, Performance Max, Shopping. Including localised Arabic and Kurdish keyword strategies most agencies skip.

Highest-intent traffic
Search + PMax
Meta Partner
02

Meta Ads

Facebook & Instagram. Advantage+ campaigns, lookalike audiences, retargeting funnels, and creative testing at scale.

Lookalike reach
28M users · IQ
TikTok
03

TikTok Ads

Spark Ads, Top View, In-Feed. We produce TikTok-native creative in-house, no repurposed Instagram footage that burns budget.

Iraq monthly users
~25M MAU
Snapchat
04

Snapchat Ads

Snap is still huge in Iraqi 16–24 demographics. Story Ads, AR Lenses, Spotlight, when your audience actually lives there.

16–24 reach
High in KRI
Foundation
05

Conversion Tracking

GA4, Meta Pixel, server-side tagging, offline conversion uploads. Most paid agencies in Iraq skip this. We make it the first thing we set up.

Tracked from
Impression → sale
Destination
06

Landing Page Optimization

Sending traffic to a slow, untranslated, untracked page is the most common mistake in paid. We build the destination as part of the campaign, same team.

CRO + LP build
In-house

Live in two weeks.
Profitable by week six.

No 12-week onboarding. Four phases that get tracking fixed, accounts cleaned up, and the first profitable campaigns live inside the first month, then scale once the math works.

Audit
· Days 1–5
Week 1
Account hygiene

Audit & hygiene

We audit your existing ad accounts, fix tracking, restructure campaigns, and pause spend on anything that's bleeding. The lowest-hanging fruit before any new spend.

Strategy
· Days 6–14
Week 2
Approved before spend

Strategy & creative

Channel mix, audience architecture, creative concepts and copy, all approved by you before a dollar goes live.

Scale
· Day 45+
Monthly
Tied to revenue

Scale & report

Once a campaign is profitable, we scale spend incrementally. Monthly reports show spend, conversions, CAC, and ROAS by channel.

2weeks
From audit to first spend
$1.2K /mo
Entry management fee
Meta + Google
Certified partner
Request your free audit

Open tickets,resolved.

The questions Iraqi marketers and founders actually file before signing a paid-media retainer. Five tickets, five resolutions, no jargon, no agency-speak.

Pomelo Support · Paid Advertising
Question
Category
Status
#PA-001

What's the minimum ad spend you'll work with?

Budget Resolved
Resolution

We typically recommend a minimum of $1,500/month in paid spend to run a meaningful campaign. Below that, the management fee starts to dominate and statistical significance is hard to reach.

#PA-002

How much do you charge to manage ads?

Pricing Resolved
Resolution

Management fees are a percentage of spend, with a monthly floor. Most clients sit in the $1,200–$5,000/month management range depending on channels and spend tier. We're transparent about every cost, no hidden margins on ad spend.

#PA-003

Do you work with the brand's existing ad accounts?

Access Resolved
Resolution

Yes, we prefer it. We get added as a managed user so you retain ownership of accounts, data, and pixel history. We never set up accounts in our name.

#PA-004

How fast can we go live?

Launch Resolved
Resolution

For an existing brand with tracking in place: 5–7 business days. From scratch (new pixels, new creative, new landing pages): 3–4 weeks.

#PA-005

Do you guarantee ROAS?

Results Resolved
Resolution

No agency that's serious can. ROAS depends on your margins, conversion rate, AOV, and product/market fit, all things outside our control. What we guarantee is transparent management, ruthless optimisation, and that we tell you fast if the math doesn't work.

Free paid audit.

Send us access to your Google Ads or Meta Ads account. We'll come back with a written audit covering wasted spend, tracking gaps, and three immediate optimisations, no obligation.

Request audit