Vol. 06 · Iraq · 2020 → 2026

Selected work. On the record.

One case file is live and public. Fifteen-plus more are shipped and signed off, behind NDAs. New files open as brands clear them.

Read the live case Brief us

01 Live case 15+ Brands on file 10 Sectors 5 Years in market

F.07 / UTV Sealed

[ Redacted ]

Telecom · 2024

NDAPomelo Agency

F.04 / Babylon Sealed

[ Redacted ]

F&B · 2023

NDAPomelo Agency

Live

F.01 / Chery Open

Chery Iraq.

Mobility · 2024 → 2025

+166%YoY sales

−77%Cost / lead

6,446Leads

99.3MViews

Press kitPage 12

National launch. Six months. One brand.

Chery's full Iraq launch, strategy, hero film, dealer activations, and performance media across the funnel.

case_study_01.pdf · 2024–2025 ● LIVE

Case Study 01 Chery Iraq national launch, hero film and dealer activations

Automotive 2024 – 2025

Chery Iraq.

A national automotive launch in a market that hadn't seen one done this way before, full funnel, fully owned, fully measured.

Strategy Hero film Dealer activations Performance media

Read the case study

+166%YoY sales growth

−77%Cost per lead

6,446Qualified leads

99.3MTotal views

98%Service level

What's inside a Pomelo case study.

Every project ships the same documents, laid out the way a case file actually arrives on the desk. Different scopes, same anatomy.

POMELO AGENCY 01 · BRIEF

The Brief.

Audience · positioning · competitive teardown, the one-page platform every decision answers to.

SIGNED · MS2025

02 · IDENTITY .brand

Visual identity.

AaAaAa

MONOGRAM · 01 / 04

03 · PRODUCTION● REC

Hero film + 40 cuts.

Scene: 01
Take: 01
Roll: A

04 · MEDIA .plan

Media plan.

Performance.

+166%YoY

−77%CPL

4.8×ROAS

How a Pomelo project actually runs.

Four phases across roughly twelve weeks. Disciplines overlap when they're useful, not all at once. Here's the real schedule.

project_schedule.gantt · 12-week typical engagement ● Active

WEEK 010203040506070809101112

01 · DISCOVER Discover

Stakeholder interviews, audience research, audit of the existing stack.

Strategy

Wk 01–02

02 · PLAN Plan

Positioning, identity direction, channel mix, content roadmap.

BrandWeb

Wk 02–04

03 · MAKE Make

Hero shoot, social cuts, ad creative, site build, weekly demos.

VideoSocialWeb

Wk 04–09

04 · SHIP Ship

Launch, paid media live, weekly optimisation, monthly reports.

PaidSEOReporting

Wk 09–12

Brief signed Identity locked Hero delivered Launch

Where we've put our hands.

10 sectors we've shipped real work in. Depth in automotive, beauty, and broadcast, meaningful work across the rest.

01 Automotive & dealerships.

02 Beauty & luxury.

03 Media & broadcast.

04 F&B & consumer.

05 FMCG & retail.

06 Tech & B2B.

Make the next one yours.

Some of our best work stays off this list, NDAs. The next case study could have your name on it. Tell us what you're building.

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