pomelo.dev/discovery
DISCOVERY
Discovery & UX
Stakeholder interviews, user research, competitor teardown, sitemap, user flows. We build the brief before we build the brief.
Custom websites, apps, and e-commerce for Iraqi brands, engineered for Core Web Vitals, real RTL layouts, Arabic typography, and indexable hreflang from day one.
Slow LCP. Bloated JavaScript. Broken RTL. Untranslated checkouts. The average local marketing site scores under 40 on Lighthouse, which Google reads as a quality signal and penalises in organic ranking and paid Quality Score alike.
Pomelo ships sites and apps that pass the audit on day one. Real RTL layouts (not auto-flipped), Arabic typography, Kurdish character support, conversion-optimised landing pages, and the integrations a multilingual Iraqi business actually needs.
From the first discovery whiteboard to the post-launch performance dashboard. We don't outsource design or hand off to an agency-of-record halfway through, every window stays open on our team.
Stakeholder interviews, user research, competitor teardown, sitemap, user flows. We build the brief before we build the brief.
Brand-aligned UI, design system, component library, Figma source. Built for both LTR and native RTL from the same file.
Next.js, Astro, Webflow, WordPress, Shopify, custom Node + Laravel. Stack chosen for your team, not our convenience.
Shopify, WooCommerce, custom. ZainCash, FastPay, cash-on-delivery, Arabic checkout UX, built for the way Iraqi shoppers buy.
Sanity, Strapi, Payload, WordPress headless, Webflow CMS. Your marketing team ships content without filing tickets to engineering.
Core Web Vitals optimisation, image pipeline, edge caching, font subsetting, JS bundle audits. The 90+ Lighthouse score is the deliverable.
Fixed-scope phases, weekly check-ins, no surprise change-orders. We commit to the timeline upfront and hit it.
Workshops, audit of any existing site, user research, sitemap, content strategy. The brief everyone signs.
Wireframes → high-fidelity UI → design system. Reviewed at every key page before we touch code.
Frontend, backend, CMS, integrations. Staging environment from week one with weekly demos to keep you in the loop.
QA across devices and locales, Lighthouse pass, DNS cutover, post-launch monitoring. Then optional retainer for growth work.
What founders, marketing leads, and CTOs actually ask before they ship us a brief.
Drop us the gist, a sentence is fine. We'll come back with a scope, a fixed timeline, and a budget you can take to your team.