12,400likes ·480comments
A newsroom-rhythm content engine for Iraqi brands. Strategy, daily content production, community management, and paid social across Instagram, TikTok, Facebook, and X, in Arabic, English, and Kurdish.
Most agencies treat MENA as one homogenous block. It isn't. Iraqi audiences scroll differently, share differently, respond to humour and tone differently. We run social as a measurable growth channel, built for the platforms Iraqi users actually live on, in the language they actually use.
Native creative finds its audience. Algorithm catches the signal. Reach jumps.
Replies and saves overtake comments. The audience starts talking to you.
Same effort, six times the output. The newsroom rhythm pays off.
Native-format content built for Iraqi feeds, not translated from regional templates, finds its audience within 60 days.
By month 6, the same monthly content effort delivers roughly six times the engagement of month one, community amplification compounds.
English-only content limits your reach by 60–70% in Iraq. We produce natively in all three languages from day one.
Every Pomelo social retainer includes all six. Posting without strategy is shouting. Strategy without paid is a slow burn. Paid without community is wasted spend. They work together or not at all.
Audience research, competitor benchmarking, tone-of-voice guidelines, and a 90-day content roadmap mapped to your business objectives. Built off your brand voice and visual identity.
In-house photo and video shoots, motion graphics, copy in Arabic, English, and Kurdish. We don't outsource production, it happens at our Erbil office with the in-house video production team.
Real humans replying in your brand's voice, in the right language, during the hours your customers are actually online. No bots, no canned responses, no "Thanks for reaching out!"
Meta Ads, TikTok Ads, Snapchat Ads, built around the same content, optimised for the right business outcome: traffic, leads, sales, or app installs. Iraqi audiences are still cheap to win.
Working relationships with the right Iraqi and Kurdish creators across every category, beauty, food, automotive, lifestyle. We brief, vet, contract, and manage activations end-to-end.
Monthly performance reports covering organic, paid, and community KPIs, with a "what we'd change next month" section. No 50-slide vanity decks. Real numbers, real recommendations.
No 50-page strategy decks. Four phases that get your channels live with a real content engine inside one month, and a monthly optimisation loop that compounds from there.
Brand workshop, audience research, audit of your current social presence, and a competitive benchmark. We learn your business; you keep what we find.
Channel mix, content pillars, tone guidelines, and a measurable 90-day plan you approve before we start producing anything.
Weekly content production cycle. Approval workflow. Scheduling. Community management, all on a predictable calendar, every week.
Monthly reviews of what worked, what didn't, what we're changing next, backed by real platform data, not opinions. Tied to your business KPIs.
The questions Iraqi founders actually drop into our DMs before signing a social retainer. Straight answers, no jargon, and no "all platforms, all the time" pitch.
Instagram, TikTok, Facebook, X (Twitter), Snapchat, LinkedIn, and YouTube Shorts. We'll recommend the platform mix that fits your audience, not all brands need to be on all platforms.
How much does social media management cost in Iraq?
Single-channel management starts at $1,200/month including content production. Multi-channel packages with paid social typically range $2,500–$6,000/month depending on output volume and ad spend.
Do you produce content in Arabic and Kurdish?
Yes, and we'd argue you should. English-only content massively limits your reach in Iraq. We produce natively in all three languages, Arabic, English, and Kurdish.
Do I need to provide content, or do you create it?
We create everything from scratch unless you have specific raw material you want us to use. That's the whole point of bringing in a social media agency, you don't need to produce a thing.
How fast can we start?
Discovery and strategy take 2 weeks. From contract signature to first post is typically 3–4 weeks. We don't rush the foundations, you'll see the calendar before we publish anything.
Tell us what you're trying to achieve. We'll send back a tailored channel plan within 5 business days, and show where social slots into the rest of our practices.
Which platforms do you manage?