01 — The brief
Most agencies treat the MENA region as one homogenous block. It isn't. Iraqi audiences scroll differently, share differently, respond to humour and tone differently from Saudi or Emirati audiences. Our content is built for the actual platforms Iraqi users live on — Instagram first, TikTok exploding (see Chery's TikTok run that did 99.3M views), Facebook still huge in older demographics, X and Snapchat in specific niches — and in the language the audience actually uses.
We run social as a measurable growth channel, not a posting calendar. Plays best when stacked with paid amplification from day one. Every brand we manage has clear monthly objectives — follower growth, engagement rate, reach, traffic, leads — and we report against them.
02 — What's included
Audience research, competitor benchmarking, tone-of-voice guidelines, and a 90-day content roadmap mapped to your business objectives — built off the brand voice and visual identity we already have in place.
In-house photo and video shoots, motion graphics, copy in Arabic, English, and Kurdish. We don't outsource production — it happens in our Erbil studio with the in-house video production team.
Real humans replying in your brand's voice, in the right language, during the hours your customers are actually online. No bots, no canned responses.
Meta Ads, TikTok Ads, Snapchat Ads — built around the same content, optimised for the right business outcome: traffic, leads, sales, or installs.
We have working relationships with the right Iraqi and Kurdish creators across every category — beauty, food, automotive, lifestyle. We brief, vet, and manage activations end-to-end.
Monthly performance reports covering organic, paid, and community KPIs — with a "what we'd change next month" section. No 50-slide vanity decks.
03 — How we work
Brand workshop, audience research, audit of your current social presence, and a competitive benchmark.
Channel mix, content pillars, tone guidelines, and a measurable 90-day plan you approve before we start.
Weekly content production cycle, approval workflow, scheduling, community management — all on a predictable calendar.
Monthly reviews of what worked, what didn't, and what we're changing — backed by real platform data, not opinions.
04 — Frequently asked
Instagram, TikTok, Facebook, X (Twitter), Snapchat, LinkedIn, and YouTube Shorts. We'll recommend the platform mix that fits your audience — not all brands need to be on all platforms.
Single-channel management starts at $1,200/month including content production. Multi-channel packages with paid social typically range $2,500–$6,000/month depending on output volume and ad spend.
Yes — and we'd argue you should. English-only content massively limits your reach in Iraq. We produce natively in all three languages.
We create everything from scratch unless you have specific raw material you want us to use. That's the whole point of bringing in a social media agency.
Discovery and strategy take 2 weeks. From contract signature to first post is typically 3–4 weeks.
Tell us what you're trying to achieve — we'll send back a tailored channel plan within 5 business days, and show where social slots into the rest of our practices.